Mar 2016
Social media reactions

Range of emotions

We’ve discusses how Facebook was considering giving users additional options to react to posts beyond the thumbs up / like button. As you probably heard last week, they finally did it! And just like the new feature itself, users—especially marketers—had a range of reactions to the development. Most importantly: The long-anticipated change wasn’t simply a...

Feb 2016

Mad science

Mad science

Marketing, the saying goes, is part art and part science. Good marketing, the saying also goes, is determining how much of…