Ferguson Advertising
Andrea Atwood Art Director
  • Team member since 2017
  • #PFW #GoDons
  • 10-plus years of experience in art direction and graphic design – brand identity and logo, collateral, editorial
  • Enjoys the process of designing, creating and starting each project with a blank page
  • Loves her home full of houseplants…and makes sure there’s always room for more
Ferguson Advertising
Marc Backofen Media Director
  • Team member since 2016
  • #WeFly #ChirpChirp
  • Almost 20 years of experience in media strategy, planning and buying
  • Experience across a variety of industries and all platforms and formats – print, out of home, digital
  • Loves great outdoors…mostly on a golf course
Ferguson Advertising
Kristen Bayman Art Director
  • Team member since 2014
  • #GoIU
  • 20 years of agency and corporate experience in art direction and graphic design
  • Design experience for brand identity, print and digital
  • Loves traveling, riding horses and kayaking
Ferguson Advertising
Lauren Bertke Designer
  • Team member since 2016
  • #USFFW
  • Interned with us twice before earning her spot on our design team
  • Affectionately known internally as “L3” – she was the third Lauren on our team at the time
  • Passion for biking, kayaking and yoga(ing)
Ferguson Advertising
Sherry Brenn Controller
  • Joined the team in 2010
  • #IndianaState #MoretoBlue
  • 30-plus years in agency accounting and human resources 
  • We call her “honey badger.” You don’t want to ask why.
  • But you can ask about her grandchild! She is the world’s best “Nonna,” after all.
Ferguson Advertising
Chris Carder UX/UI Director
  • Team member since 2016
  • #USFFW #sfcougars
  • Nearly 26 years of digital design experience and expertise
  • Firm believer in form driving function – and in providing users the best experience possible
  • Enthusiastic aggregator of pop culture esoterica – vending machines, movie posters, vintage print ads
Ferguson Advertising
Matt Deck Senior Copywriter
  • Joined the team in 2017
  • #BoilerUp
  • 20-plus years in the copywriting and content game
  • Loves finding – and sharing – the story in everything
  • Military history buff – even builds his own amazing model replicas!
Ferguson Advertising
Todd Eigenschink IS Director
  • Joined the team in 2016
  • #RoseHulman
  • 25-plus years of experience in information technology and services, tech support, web development
  • Founded Xymmetrix, which joined the Ferguson family in 2016
  • One of those crazy-type endurance athletes – has completed two Ironmans as well as marathons and ultra bike rides
Ferguson Advertising
Celeste Fendt Content Writer
  • Team member since 2020
  • #SpringArbor #GoCougs
  • Interned for our creative team (twice!) prior to graduating from Spring Arbor in 2020
  • Enjoys the challenge of using content to convey critical messaging in creative, compelling ways
  • Loves yoga, DIY projects, true-crime podcasts…and reading (duh)
Ferguson Advertising
Rich Ferguson Chairman
  • Opened the doors in 1975
  • #GoIU
  • A Mad Man before there was “Mad Men” – cut his ad teeth on Madison Avenue in NYC in the ‘60s and ‘70s
  • More experience and expertise in advertising, branding and marketing than the rest of us combined
Ferguson Advertising
Will Guidinger Lead Developer of Tailored Solutions
  • Joined the team in 2019
  • #TeamIvy
  • Background in visual communications and a passion for front-end design and development
  • Loves using technology and teamwork to solve problems
  • Faith, family, friends – and science fiction novels/games. Also loves choral music and coloring with his daughter and son
Ferguson Advertising
David Herring Senior Web & Mobile Developer
  • Joined the team in 2016
  • #IndWes
  • 10-plus years of experience in web and mobile development, computer programming
  • Loves helping bring clients’ dreams to reality
  • And loves making music – plays the keys in an awesome band, Three Cities. Check them out!
Ferguson Advertising
Jaala Herring Writer / Digital Content Specialist
  • Joined the team in 2012
  • #IndWes
  • Another one of our awesome “Swiss Army Knives” – extensive experience in project management, administrative support, digital content strategy, SEO, proofing and editing
  • Loves to learn and strives to thoughtfully invest herself in each project that comes her way
  • Also loves – REALLY LOVES – Christmas, her family, music and singing. Especially when she can enjoy all of those things at the same time.
Ferguson Advertising
Brooke Hoff Digital Media Analyst
  • Joined the team in 2020
  • #GoIU
  • Spent previous 7 years managing digital media for Brown County (IN) Convention and Visitors Bureau
  • Loves crossing items off the to-do list being as productive as possible
  • Outdoors enthusiast – hiking, biking, kayaking, camping, you name it (even though we just did)
Ferguson Advertising
Ryan Holt VP of Digital Services
  • Joined the team in 2013
  • #BoilerUp
  • 20-plus years of experience in marketing, account management and digital services
  • Proud of the dominant digital team he’s helped build at Ferguson
  • Cub fan. Band, Dance and Soccer dad. Reluctant Karaoke enthusiast.
Ferguson Advertising
Ric Johnson Web & Mobile Director
  • Joined the team in 2016
  •  #PFW #GoDons
  • 20-plus years of experience in web and mobile development and programming, digital design, back-end development, software development
  • Experience with more than 25 programming languages across nearly every computer platform.
  • Arduino-based-maker with an affinity for amateur radio—even made a movie about it! Check it out.
Ferguson Advertising
Janie Kaminer Production Manager
  • Joined the team in 2017
  • #GoGators
  • 15-plus years of agency experience across a number of roles and responsibilities
  • Account and project management, production and vendor management, media strategy and buying
  • Loves having her feet in the sand – or on the pedals of her bike
Ferguson Advertising
Bob Kiel VP of Creative Services
  • Joined the team in 2004
  • #USFFW
  • 30-plus years of experience in creative design, strategic thinking and art direction
  • Loves being captain of our design team and mentoring young designers
  • And can’t help but create – works as a found-object artist and vintage restorer in his free time. Check it out!
Ferguson Advertising
Robert Kinney Web Developer
  • Team member since 2020
  • #GoIU #GoNavy
  • 3-plus years of experience in software development
  • Served 4 years in the U.S. Navy, including two overseas tours
  • Enjoys the journey and challenges of a project as much as the end result
  • Loves spending time outdoors – kayaking, hiking, disc golf
Ferguson Advertising
Katie Klinger Digital Media Coordinator
  • Joined the team in 2021
  • #GoIU
  • Started with us as an intern after earning her Bachelor of Arts in Media Advertising
  • Gives her best at every project she works on and loves to cross things off her to-do list
  • Thinks pugs are the greatest dogs ever…also loves baking and playing tennis
Ferguson Advertising
Latiesha LaRue Director of Digital Media
  • Team member since 2018
  • #TeamIvy
  • 5-plus years of experience in digital media planning, buying, analysis
  • Certified in Google AdWords and Google Analytics
  • Huge Red Sox fan (and sings an impressive rendition of “Sweet Caroline” as proof)
Ferguson Advertising
Rob Maldeney Director of Video Production
  • Joined the team in 2011
  • #WeFly #ChirpChirp
  • 30-plus years of diverse experience – video shooting & production, 3D animation & product renderings. Still dabbles in web design & programming
  • Passion for the power of video to tell engaging, compelling stories for our clients
  • Proud grandpa – and big believer in the benefit of a hard-earned bourbon at the end of the week
Ferguson Advertising
Zaid Masri Web Developer
  • Joined the team in 2021
Ferguson Advertising
Zach McConnell Research Assistant
  • Team member since 2019
  • #TechYeah #INTechWarriors (First autistic MBA grad on his school’s record – and with a 3.61 GPA!)
  • Specializes in market research and quality control
  • 8 years and growing of agency experience
  • Collects cologne for a living – and even did a study during his MBA to see if Johnny Depp was the reason for the success of Dior Sauvage
Ferguson Advertising
Jason McFarland Senior Art Director
  • Joined the team in 2004
  • #WeFly #ChirpChirp
  • 25-plus years of experience in art direction, graphic design and creative development
  • Enjoys the entire creative process – from concept through to completion
  • Always on target – the man throws a mean dart!
Ferguson Advertising
Josh Mills Web Developer
  • Team member since 2020
  • #ChirpChirp #WeFly
  • 5-plus years of experience in mobile and web development
  • Enjoys solving problems, tackling to-do lists, learning new things
  • Loves playing music (drums and guitar) and woodworking
Ferguson Advertising
Alan Quandt Web Developer
  • Team member since 2020
  • FullSail
  • 10-plus years of experience in web development
  • 20-plus years of experience in design and marketing overall, including extensive audio and video production
  • Driven by constant curiosity, learning, creating, growing – and by making people’s lives easier
  • Also driven by a creative mind – loves sculpting, drawing, making music and doing DIY development projects
Ferguson Advertising
Caity Rose Digital Media Analyst
  • Joined the team in 2020
  • #ItsATrineThing #TrineNation
  • Four-plus years (and $5-plus million) in digital media experience and expertise
  • Thinks of digital media as a puzzle – one where she’s helping to create the pieces AND put them together
  • Loves spending time at the gym – is a recent (and passionate) convert to Olympic weightlifting
Ferguson Advertising
Kyle Schiffli Web Developer
  • Joined the team in 2019
  • #GoIU
  • Previously worked in the entertainment industry – on a number of independent films and in music production / recording
  • Turned a passion for computers into a new chapter in his career
Ferguson Advertising
Eric Sexton Part-Time Developer
Full-Time Gangster
  • Joined the team in 2019
  • #PFW #GoDons
  • Loves the chance to learn from and work with a world-class team
  • Equally adept at jamming on a bass guitar and video-game controller
Ferguson Advertising
Jill Shie Accounting Associate
  • Joined the team in 2017
  • #TeamIvy
  • 10-plus years of experience in accounting and bookkeeping
  • Knows her way around our office better than anybody
  • Loves spending time with family and hanging out with her kids – the two-legged and four-legged ones
Ferguson Advertising
Greg Smith Senior Art Director
  • Joined the team in 2004
  • #USFFW  #sfcougars
  • More than 20 years experience in art direction, graphic design and illustration
  • Has the most impossibly perfect tiny handwriting! It’s almost annoying. 
  • An earnest sports fan – can be found watching games at the local little league park to taking in a match on the beaches of the AVP
Ferguson Advertising
Chet Voglewede Web Developer
  • Team member since 2021
  • #BoilerUp
  • Joined the Ferg as an intern after earning his degree in Web Development & Design and 3D Animation
  • Loves that there’s always something new to discover in his work, whether in the technology he uses or the projects he collaborates on
  • Never without his headphones—enjoys streaming new music and podcasts to keep himself focused