LEVEL 3

13
Jan 2017
woman with horse head mask

Let’s get weird

We’ve talked plenty about the potential power humor can have on marketing—as well as its potential pitfalls. If you’ve noticed, however, that some marketing these days is blurring the line between humor and absurdity, you’re not alone. Indeed, over the past several years, brands like KFC, Old Spice, Emerald Nuts, Axe Body Spray and Sprite...

14
Oct 2016

Work of art

Work of art

“Part art, part science.” It’s a common phrase within—and description of—our industry, and one that does a solid…