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Jaala Herring is a seasoned marketing professional with more than a decade of experience and deep expertise in digital content strategy and SEO. As Digital SEO & Content Strategist – Team Lead at Ferguson Digital, she blends a meticulous attention to detail with a big-picture mindset, helping brands communicate more clearly and effectively online. Her collaborative approach bridges the gap between UX, SEO, and storytelling to ensure every digital experience is useful, structured, and impactful.

Jaala’s journey at The Ferguson Agency is a bit of an origin story—beginning as a receptionist and evolving through roles in account management, copywriting, and strategy. Her path reflects both her adaptability and her commitment to doing work that works: thoughtful, effective content that drives results for clients.

She holds a bachelor’s degree in music theory and composition from Indiana Wesleyan University, with a double major in applied voice and minors in French horn and biblical literature. Her mom remains pleasantly surprised that it led to a real job.

Outside of work, Jaala is still active as a musician in her church community. She’s married to a fellow musician, and together they’re raising two young sons in a house full of music, joy, and just the right amount of chaos. She’s a lover of film, books, the magic of Christmas, and watching her boys grow into curious, creative humans.

Connect with Jaala on LinkedIn.