Our Team | Ferguson

Andrea Atwood Art Director

Team member since 2017
#PFW #GoDons
10-plus years of experience in art direction and graphic design – brand identity and logo, collateral, editorial
Enjoys the process of designing, creating and starting each project with a blank page
Loves her home full of houseplants…and makes sure there’s always room for more

Marc Backofen Media Director

Team member since 2016
#WeFly #ChirpChirp
Almost 20 years of experience in media strategy, planning and buying
Experience across a variety of industries and all platforms and formats – print, out of home, digital
Loves great outdoors…mostly on a golf course

Kristen Bayman Art Director

Team member since 2014
#GoIU
20 years of agency and corporate experience in art direction and graphic design
Design experience for brand identity, print and digital
Loves traveling, riding horses and kayaking

Lauren Bertke Designer

Team member since 2016
#USFFW
Interned with us twice before earning her spot on our design team
Affectionately known internally as “L3” – she was the third Lauren on our team at the time
Passion for biking, kayaking and yoga(ing)

Sherry Brenn Controller

Joined the team in 2010
#IndianaState #MoretoBlue
30-plus years in agency accounting and human resources
We call her “honey badger.” You don’t want to ask why.
But you can ask about her grandchild! She is the world’s best “Nonna,” after all.

Chris Carder UX/UI Director

Team member since 2016
#USFFW #sfcougars
Nearly 26 years of digital design experience and expertise
Firm believer in form driving function – and in providing users the best experience possible
Enthusiastic aggregator of pop culture esoterica – vending machines, movie posters, vintage print ads

Andi Chin Senior Account Executive

Joined the team in 2016
#ButlerU #GoDawgs
Nearly 20 years of experience in marketing and account management
Extensive expertise and experience in video strategy and production
Pearl Jam and poker. But mostly Pearl Jam.

Lauren Coxen Account Coordinator & Social Media Strategist

Joined the team in 2015
#WVU #Mountaineers
Seven-plus years of experience in social strategy, project management, digital marketing, content strategy
Passionate about culture and traveling the world

Matt Deck Senior Copywriter

Joined the team in 2017
#BoilerUp
20-plus years in the copywriting and content game
Loves finding – and sharing – the story in everything
Military history buff – even builds his own amazing model replicas!

Todd Eigenschink IS Director

Joined the team in 2016
#RoseHulman
25-plus years of experience in information technology and services, tech support, web development
Founded Xymmetrix, which joined the Ferguson family in 2016
One of those crazy-type endurance athletes – has completed two Ironmans as well as marathons and ultra bike rides

Kevin Erb Director of Marketing and Business Development

Joined the team in 2011
#WeFly #ChirpChirp
Nearly 15 years of experience in public and media relations, content and communications strategy, crisis management, social marketing
Loves helping craft and share the Ferguson story – and helping grow our family of clients
Spirit animal = 1 part Jerry Garcia + 1 part Harry Caray

Taylor Feighner Account Coordinator

Team member since 2019
#WeFly #ChirpChirp
5-plus years of experience in marketing communications, digital marketing, content strategy
Her favorite part of marketing? The stories – especially helping clients effectively visualize and share them
Loves reading, yoga, live music, spoiling her dogs, and indulging her sweet tooth from time to time…to time

Celeste Fendt Content Writer

Team member since 2020
#SpringArbor #GoCougs
Interned for our creative team (twice!) prior to graduating from Spring Arbor in 2020
Enjoys the challenge of using content to convey critical messaging in creative, compelling ways
Loves yoga, DIY projects, true-crime podcasts…and reading (duh)

Rich Ferguson Chairman

Opened the doors in 1975
#GoIU
A Mad Man before there was “Mad Men” – cut his ad teeth on Madison Avenue in NYC in the ‘60s and ‘70s
More experience and expertise in advertising, branding and marketing than the rest of us combined

John Ferguson CEO / Principal

Team member since 1998 – partner / co-owner since 2002
#GoIU (Kelley School of Business)
Extensive experience in brand and marketing strategy, client service, account management
Loves helping clients see the big picture – and giving back to his community
Hall of Fame-level sports dad – basketball, baseball, gymnastics…

Will Guidinger Lead Developer of Tailored Solutions

Joined the team in 2019
#TeamIvy
Background in visual communications and a passion for front-end design and development
Loves using technology and teamwork to solve problems
Faith, family, friends – and science fiction novels/games. Also loves choral music and coloring with his daughter and son

Natalya Haddix Account Services Intern

Joined the team in 2020
#USSFW
Senior majoring in Communications and Public Relations at University of Saint Francis
Has already worked on social media accounts for companies nationwide
Gets to interview interesting Hoosiers for a show on PBS!
Loves the pace and variety of working at an agency
Also loves travelling (when we’re allowed to do that again), poetry and family

David Herring Senior Web & Mobile Developer

Joined the team in 2016
#IndWes
10-plus years of experience in web and mobile development, computer programming
Loves helping bring clients’ dreams to reality
And loves making music – plays the keys in an awesome band, Three Cities. Check them out!

Jaala Herring Writer / Digital Content Specialist

Joined the team in 2012
#IndWes
Another one of our awesome “Swiss Army Knives” – extensive experience in project management, administrative support, digital content strategy, SEO, proofing and editing
Loves to learn and strives to thoughtfully invest herself in each project that comes her way
Also loves – REALLY LOVES – Christmas, her family, music and singing. Especially when she can enjoy all of those things at the same time.

Brooke Hoff Digital Media Analyst

Joined the team in 2020
#GoIU
Spent previous 7 years managing digital media for Brown County (IN) Convention and Visitors Bureau
Loves crossing items off the to-do list being as productive as possible
Outdoors enthusiast – hiking, biking, kayaking, camping, you name it (even though we just did)

Ryan Holt VP of Digital Services

Joined the team in 2013
#BoilerUp
20-plus years of experience in marketing, account management and digital services
Proud of the dominant digital team he’s helped build at Ferguson
Cub fan. Band, Dance and Soccer dad. Reluctant Karaoke enthusiast.

Ric Johnson Web & Mobile Director

Joined the team in 2016
#PFW #GoDons
20-plus years of experience in web and mobile development and programming, digital design, back-end development, software development
Experience with more than 25 programming languages across nearly every computer platform.
Arduino-based-maker with an affinity for amateur radio—even made a movie about it! Check it out.

Janie Kaminer Production Manager

Joined the team in 2017
#GoGators
15-plus years of agency experience across a number of roles and responsibilities
Account and project management, production and vendor management, media strategy and buying
Loves having her feet in the sand – or on the pedals of her bike

Bob Kiel VP of Creative Services

Joined the team in 2004
#USFFW
30-plus years of experience in creative design, strategic thinking and art direction
Loves being captain of our design team and mentoring young designers
And can’t help but create – works as a found-object artist and vintage restorer in his free time. Check it out!

Robert Kinney Web Developer

Team member since 2020
#GoIU #GoNavy
3-plus years of experience in software development
Served 4 years in the U.S. Navy, including two overseas tours
Enjoys the journey and challenges of a project as much as the end result
Loves spending time outdoors – kayaking, hiking, disc golf

Mike Krouse Digital Project Manager

Team member since 2018
#GoIU (Kelley School of Business)
Nearly 15 years of experience in project and account management
Industries served include automotive, RV, food & beverage
Loves the great outdoors – and his pooch

Latiesha LaRue Director of Digital Media

Team member since 2018
#TeamIvy
5-plus years of experience in digital media planning, buying, analysis
Certified in Google AdWords and Google Analytics
Huge Red Sox fan (and sings an impressive rendition of “Sweet Caroline” as proof)

Rob Maldeney Director of Video Production

Joined the team in 2011
#WeFly #ChirpChirp
30-plus years of diverse experience – video shooting & production, 3D animation & product renderings. Still dabbles in web design & programming
Passion for the power of video to tell engaging, compelling stories for our clients
Proud grandpa – and big believer in the benefit of a hard-earned bourbon at the end of the week

Kyle Martin President / Principal

Joined the team in 2010 – became partner / co-owner in 2019
#FranklinCollege
Done a lot of everything over his nearly 20 years in the industry – brand development and strategy, massive marketing campaigns, digital initiatives, market research, business development
Loves working with clients to focus on the big picture – as well as the details and ideas necessary to make it a reality
Away from the office, loves traveling with his family, giving back to his community, and rooting for his Reds

Zach McConnell Research Assistant

Team member since 2019
#TechYeah #INTechWarriors (First autistic MBA grad on his school’s record – and with a 3.61 GPA!)
Specializes in market research and quality control
8 years and growing of agency experience
Collects cologne for a living – and even did a study during his MBA to see if Johnny Depp was the reason for the success of Dior Sauvage

Jason McFarland Senior Art Director

Joined the team in 2004
#WeFly #ChirpChirp
25-plus years of experience in art direction, graphic design and creative development
Enjoys the entire creative process – from concept through to completion
Always on target – the man throws a mean dart!

Josh Mills Web Developer

Team member since 2020
#ChirpChirp #WeFly
5-plus years of experience in mobile and web development
Enjoys solving problems, tackling to-do lists, learning new things
Loves playing music (drums and guitar) and woodworking

Alan Quandt Web Developer

Team member since 2020
FullSail
10-plus years of experience in web development
20-plus years of experience in design and marketing overall, including extensive audio and video production
Driven by constant curiosity, learning, creating, growing – and by making people’s lives easier
Also driven by a creative mind – loves sculpting, drawing, making music and doing DIY development projects

Caity Rose Digital Media Analyst

Joined the team in 2020
#ItsATrineThing #TrineNation
Four-plus years (and $5-plus million) in digital media experience and expertise
Thinks of digital media as a puzzle – one where she’s helping to create the pieces AND put them together
Loves spending time at the gym – is a recent (and passionate) convert to Olympic weightlifting

Kyle Schiffli Web Developer

Joined the team in 2019
#GoIU
Previously worked in the entertainment industry – on a number of independent films and in music production / recording
Turned a passion for computers into a new chapter in his career

Eric Sexton Part-Time Developer
Full-Time Gangster

Joined the team in 2019
#PFW #GoDons
Loves the chance to learn from and work with a world-class team
Equally adept at jamming on a bass guitar and video-game controller

Jill Shie Accounting Associate

Joined the team in 2017
#TeamIvy
10-plus years of experience in accounting and bookkeeping
Knows her way around our office better than anybody
Loves spending time with family and hanging out with her kids – the two-legged and four-legged ones

Vicki Shovek Account Executive

Joined the team in 2017
#WeFly #ChirpChirp #GoDons
12-plus years of experience in marketing communications, account management, project management
Excels at working with clients and team members to keep things moving forward – and making sure projects and campaigns are successful
Can be a bit, uh, “competitive”…volleyball, fantasy football, poker, ping pong, and just about anything else

Greg Smith Senior Art Director

Joined the team in 2004
#USFFW #sfcougars
More than 20 years experience in art direction, graphic design and illustration
Has the most impossibly perfect tiny handwriting! It’s almost annoying.
An earnest sports fan – can be found watching games at the local little league park to taking in a match on the beaches of the AVP

Paige Strong Traffic Manager

Joined the team in 2018
#USFFW
Designer, art director, account manager, traffic manager – Paige has done it all over her 20-plus years of industry experience
Serves as air traffic control at Ferguson – ensuring projects are done on time and teams are working well together
Loves making art and spending time on the water whenever she can

Liz Stuby Account Executive

Joined the team in 2015
#WeFly #ChirpChirp
Nearly 10 years of experience in marketing and account management
Loves making clients happy and exceeding expectations
Enjoys spending time away from the office with her family – which includes her dog, Ruby. Yes, her dog’s name is Ruby Stuby. How cute is that?

Shelly Williams Digital Customer Success Coordinator

Joined the team in 2016
#IndianaTech #GoForIT #TechYeah
Over 20 years of experience in project management, ecommerce, customer service and technical support
Enjoys being a critical member of our digital department’s team – and helping make things happen for clients

Nancy Wright CEEO / PRINCIPAL

Joined the team in 1976 – partner / co-owner since 2002
#GoIU
American Advertising Federation Silver Award recipient for career achievement and industry impact
Still loves the day-to-day thrill of working with clients – and making sure her team loves where they work
Spends her down time following Formula 1 racing, traveling the world and eating fabulous food wherever she roams

One big (mostly) happy family

One big
(mostly) happy family