Brand Website Redesign

Novae is a nationwide trailer manufacturer that has rapidly expanded through acquisitions, growing into a billion-dollar organization operating under multiple distinct brands. This growth created challenges in data management, brand consistency, lead generation and the efficient maintenance of 11 independent brand websites.

The Ferguson team partnered with Novae to unify its digital ecosystem and create a scalable foundation for continued growth. Working closely with the Novae team, we standardized product data, implemented consistent branding and user experience across all sites and streamlined website management through a centralized WordPress framework with reusable templated elements. We also enhanced navigation, SEO-driven content and lead capture through integrated forms and CRM tracking, transforming the websites from static brochures into powerful conversion tools.

This collaborative approach delivered measurable business impact. Across the first six brand launches, conversions increased significantly, generating 2,977 additional conversions, $4.87 million in additional revenue and an impressive 1,660% ROI—establishing a unified, scalable digital presence that supports Novae’s continued expansion.