Capital Campaign

Concordia Educational Foundation embarked on its Bold Step Capital Campaign with an ambitious vision for the future, but it needed a digital experience that could clearly communicate the campaign’s purpose, inspire generosity and make giving as seamless as possible. The challenge was to create a central destination where alumni, supporters and the broader community could easily engage with the campaign and follow its progress.

The Ferguson team worked closely with Concordia to bring that vision to life through a dedicated campaign landing page that blended compelling storytelling with intuitive functionality. By pairing inspiring alumni stories and campaign updates with a streamlined donation experience and event engagement tools, we created a digital hub that connected supporters to the mission and made it easy for them to take the next step.

Our collaboration with the Concordia team was instrumental to the campaign’s success. Supported by an organic social media strategy, the new digital experience helped generate an additional $6 million in contributions, increasing the overall fundraising goal by 17% in just seven months and helping move the Bold Step campaign forward in a meaningful way.