Boat Builder

Customers often felt overwhelmed by the vast number of boat models across the extensive Smoker Craft lineup, making it difficult to envision their ideal boat or know where to start. Meanwhile, dealers struggled with vague inquiries that required hours of follow-up to understand what customers truly wanted.

The Ferguson team partnered closely with Smoker Craft to create a custom, interactive 3D boat builder that empowers users to design their boats. This real-time configuration tool allows users to explore floor plans, engine sizes and color schemes while dynamically updating pricing based on their selections. This approach brings clarity and transparency to the buying process.

Working collaboratively from concept to launch, we delivered a solution that transformed both the customer and dealer experience. As a result, this led to higher-quality leads through detailed build sheets, shorter sales cycles and increased engagement, as users spend more time interacting with the brand while designing their ideal boat.