Launch

Launching a new innovation initiative means more than opening the doors—it requires building awareness, generating excitement and bringing stakeholders together around a shared vision. As Plug and Play Indiana and Indiana University prepared to introduce the IU LAB LifeTech Accelerator, they needed a coordinated communications strategy that would highlight the accelerator’s role in advancing Indiana’s life sciences and innovation economy.
The Ferguson team partnered closely with Plug and Play Indiana and Indiana University to develop and execute a strategic media relations campaign surrounding the launch. Working in lock-step with project partners, we coordinated stakeholder messaging, managed media outreach, supported the ribbon-cutting event and ensured a consistent narrative across every touchpoint. Together, we positioned the accelerator as a collaborative effort designed to attract entrepreneurs, investors and industry leaders while strengthening Indiana’s growing reputation as a hub for innovation.
Our collaboration helped create a high-profile debut that generated meaningful visibility for the IU LAB LifeTech Accelerator and the organizations behind it. By building momentum through strategic communications and media engagement, we helped establish a strong foundation for the accelerator’s future and its first generation of startup companies.