Website Redesign

One of North America’s largest processors and distributors of scrap and recycled metals, Omni serves both industrial partners and local communities. As the company evolved, Omni needed a modern website that aligned with its current brand standards while clearly showcasing its core services and making it easy for users to find nearby locations.

The Ferguson team partnered closely with Omni to design and develop a streamlined, user-focused website that places its profit-generating services front and center—buying and selling scrap materials. Through thoughtful collaboration, we refined the site’s content flow and organization, ensuring that both industrial corporations and private residents could quickly access the information they need. We also implemented an intuitive location finder, targeted contact forms and SEO-informed recommendations to enhance discoverability and lead generation, all designed to meet WCAG 2.1 Level AA accessibility standards.

Working in close alignment from strategy through launch, our teams remained in lock-step to deliver a digital experience that reflects Omni’s brand, supports business growth and provides a scalable foundation for the future.