E.S. Witchger School of Engineering Launch Video

Launching a new school is an opportunity to inspire future students while defining what sets the program apart from day one. As Marian University prepared to introduce its new E.S. Witchger School of Engineering, it wanted to generate excitement around a program built to educate the next generation of innovators and problem-solvers.

Rather than relying on a traditional interview-driven approach, Ferguson developed a visually distinctive launch video that combined dynamic storytelling with a bold creative style. The result was a piece that captured the energy and ambition of the new school while introducing prospective students to its vision in a memorable and engaging way.

The launch video became a cornerstone of Marian University’s campaign to introduce the School of Engineering and was recognized with two Education Digital Marketing Awards, demonstrating the impact of creative storytelling in higher education.