Latiesha LaRue is a strategic marketing leader with more than 15 years of experience developing integrated media strategies that connect brands with the right audiences and deliver measurable business results. As Director of Paid Media at Ferguson, she combines analytical thinking with creative problem-solving to build campaigns that drive growth across an ever-evolving media landscape.
In her role, Latiesha leads the agency’s paid media initiatives, overseeing omnichannel campaigns that span paid search, social media, programmatic advertising and traditional media. She works closely with clients and cross-functional teams to develop data-driven strategies that maximize performance while supporting broader marketing objectives.
Throughout her career, Latiesha has built a reputation for embracing innovation while staying grounded in the fundamentals of smart strategy and strong partnerships. Her experience across both traditional and digital media gives her a unique perspective, allowing her to connect emerging technologies with practical solutions that help clients succeed.
For Latiesha, success starts with people. She thrives on building authentic relationships, encouraging growth and creating positive experiences for clients, colleagues and partners alike. Her CliftonStrengths include Relator, Woo, Positivity, Developer and Significance.
In addition to her professional work, Latiesha is committed to giving back to her community and fostering meaningful connections throughout Northeast Indiana. She actively participates in civic and professional leadership initiatives, including Leadership Fort Wayne and has served on the AdFed Fort Wayne board. Through her ongoing involvement with organizations such as LOVE Fort Wayne, she enjoys supporting projects that create a positive impact and strengthen the community.
When she’s not managing digital campaigns, Latiesha enjoys attending live music events, camping adventures with her wife and two children and unwinding with the latest true crime podcast. She’s also a devoted dog lover and can often be found spending time with her two Great Danes, who keep life entertaining and full of energy.